Over the course of more than 2 decades, Julie Salik has produced major international, award-winning television and radio commercials and countless videos.

A native of New York, Julie’s career began at Geers Gross Advertising in New York City as a receptionist. Six months later, she went to another ad agency as an assistant in the TV production department. Jordan, Case & McGrath proved to be the perfect place for a young producer to flourish. Procter & Gamble, Hasbro, GTE and Quaker Oats were challenging clients with celebrity spokespeople and large, out-of-town shoots.

When Ogilvy & Mather called, Julie saw an opportunity to advance her passion for production. Two coasts and 16 years later, she has compiled an exceptional reel of work for such clients as American Express, Merck, NYNEX, Motorola, Kraft Foods, Mattel, Yahoo and Cisco Systems. At Ogilvy & Mather Los Angeles, as she continued to lead global productions, Julie also built a stellar production team, managed art buying and ran a profitable in-house editorial facility.

In the course of her work as producer and director of broadcast, Julie has traveled the world with the most acclaimed directors in the business. She has won awards for producing groundbreaking, computer-generated work for American Express. She has produced spots for the fashion market, kids and moms, business audiences and the Web.

Julie approaches each project’s challenges with creativity, intelligence and humor – a formula that has made her an effective manager and confident leader, respected by her vendors, her clients and her colleagues.

PROFESSIONAL EXPERIENCE

THE ROCKHOUND GROUP, INC. (Sept 2018 – present)

Owner/Director of Operations

Partner and operator of start up contracting company as CFO, daily manager, deal-maker and director of operations. Used skills acquired during a long and successful career as a commercial producer, post-production producer and department manager to launch a small business and keep it running. Organize schedules, prepare proposals, track projects, manage billing and oversee resources.

MEALS ON WHEELS WEST (June 2011 – present)

Volunteer

Regular volunteer delivering meals 2 – 3 times a week to seniors and people in need throughout MDR, Santa Monica and Venice. Work with trainees, MOWW staff and enjoy full interaction with the clients.

PITCH, INC. LA (Dec 2013 – Sept, 2018)

Director of Broadcast

Managed production department and staff through all broadcast/content needs for multiple clients including but not limited to Burger King, Pepsi, Arrowhead, Quicken Loans, Paramount, Netflix and San Manuel Casino. Areas of expertise:

• Creative problem solving
• Budget & schedule oversight
• Deep knowledge of production & post production processes
• Team leadership
• Client and stakeholder relationships
• Vendor relationships

OGILVY & MATHER LOS ANGELES, Los Angeles, CA (2002-2013)

Director of Broadcast (2004-2013); Executive Producer (2002-2004)

Guided and directed the production of television spots for high profile clients, including Mattel, Cisco, Motorola, and Arco. Built teams of producers, assistant producers, business managers, and art buyers. Administered multi-million dollar global projects, and coordinated efforts with various internal and external resources. Produced large scale productions while managing the department.

• Controlled the production process and instituted business strategies to facilitate commercial production.
  • Selected resources, bid jobs to vendors, and submitted pricing to clients. Presented budgets and schedules to clients’ marketing leadership; managed vendors and creative teams.
  • Hired and led approximately 20 staff, and ensured appropriate allocation of staff to meet production needs and time guidelines.
• Oversaw ongoing profitability of an in-house editorial facility. Generated trusting partnerships to consistently achieve clients’ goals.
• Negotiated complex music contracts, produced web videos, test spots, and new business pitch reels.

OGILVY & MATHER NEW YORK, New York, NY (1995-2002)

Senior Producer

Promoted from producer owing to exceptional performance handling complex projects under constrained timelines. Coordinated multiple tasks simultaneously. Traveled extensively to ensure effective production of multi-million dollar global commercials for American Express, Merck, Kraft, Unilever, NYNEX, and Arthur Andersen.

• Prepared and presented all backup information in connection with logistics and costs associated with a $4M production for Arthur Andersen with shoots scheduled in NY, LA, and Shanghai, China.
• Organized and streamlined work for a breakthrough campaign for Dove. Coordinated research for international production efforts. Recognized as a creative problem solver.
• Launched the Amex Blue campaign, a project comprised of 20 ads over 2 years. Quickly gained understanding of processes and procedures to work with large companies with demanding corporate requirements and approvals.

Jordan, McGrath, Case & Taylor, New York, NY (1985-1995)

Producer

Consistently promoted over a 10-year tenure. Excelled in all aspects of production and post-production. Coordinated shoots, worked with talent, clients, and internal staff. Produced spots for Hasbro, P&G, and Quaker Oats.

EDUCATION

SUNY Albany, Bachelor of Arts, English, Albany, NY.

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